We had three weeks to make our sponsorship booth at the Litchfield Jazz Festival happen, and the hardworking Lakeridge team got to work on posters, press releases, material production and booth volunteers Dedication became plain old “perspiration.” Our Lakeridge video was resurrected, the copy machine did overtime, and shopping and footwork was the order of each day..

And on Friday, August 5th, Lakeridge had the best-looking sponsor booth at the Festival. As anyone entered the main gate each day our www.lakeridgect.com sign stood out boldly for all to see.

The music was fabulous. The students of the summer school played beautifully near our booth, which was next to the Infinity Theater (Norfolk) booth. The opeining night gala was not far from us. People wandered over. At night especially, our video on our new big projection screen drew people over to watch. In the end, we built more awareness and interest and added more e-mail addresses. Lakeridge became a part of what was happening at the Litchfield Jazz Festival, which drew crowds of nearly 3,000 people, despite the weather.. Thank you, Marketing people, Brokers, Volunteers, Management, and Board of Directors. We pulled this off because Lakeridge is like no other place. We have special people doing amazing things. We don’t just live here at Lakeridge. We make things happen.

Jeanne Cassidy